A dip in spring tourism spending challenges local businesses — and inspires creative adaptation.
The numbers are in, and for the first time in years, Pigeon Forge’s tourism spending dipped slightly this past spring. City finance reports show a 10% drop compared to the same period last year — roughly a $20 million decline.
But local business owners aren’t discouraged. “We’re seeing visitors spend differently,” says restaurant manager Kelly Moore. “They’re prioritizing experiences over souvenirs, and that’s changing how we think about service.”
Economists point to broader national trends — from inflation to shifting family travel budgets — but note that Pigeon Forge remains one of Tennessee’s most resilient tourism markets. New attractions like Dollywood’s NightFlight Expedition and expanded fall festivals are expected to help reverse the trend heading into 2026.
In the words of one longtime shop owner: “The Smokies have weathered worse than a slow spring. We’ll keep the lights on and the pancakes hot.”
