About Ripley’s Illusion Lab

Ripley’s Illusion Lab opened in Pigeon Forge on October 15, 2025, at 1950 Parkway, and it was Ripley’s first new Tennessee attraction since Ripley’s Mountain Coaster opened in 2022. The Illusion Lab is a highly interactive experience built around optical, photographic, and interactive illusions that challenge your senses and switch up your perspective. Guests make their way through gravity-defying rooms, mind-bending light tunnels, and high-tech digital effects, with plenty of selfie-ready installations designed for sharing. It’s more of a hands-on sensory adventure than a simple walk-through, and it’s designed to leave visitors questioning what they just saw. The attraction offers free on-site parking. It’s a fun indoor choice for families, couples, and groups, and it makes a good pick on a rainy day along the Parkway. Hours change by day and season, so check Ripley’s official website for the current schedule and tickets before you visit.